What actually happens between a product idea and your first sellable batch β no marketing promises, real numbers and timelines.
Launching a supplement brand is technically easier than ever β and commercially harder. Production is accessible at small volumes, but the market is crowded. What decides success is rarely the formula alone; it is the combination of audience, positioning and repeatability.
The most common mistake at launch: too much money in the first batch, too little in distribution. Producing 5,000 jars before selling the first 100 ties up capital in a warehouse instead of growth. That is why our minimum order is deliberately low.
The second most common mistake: leaving labelling to the end. Health claims, maximum levels and mandatory information are strictly regulated in the EU. A printed label with a non-compliant statement is expensive waste.
| Product idea | A clear target effect and a defined audience β not "some supplement" |
| Formulation | Your own formula or a selection from existing, market-ready recipes |
| Starting quantity | From 100 units β enough for a market test, content and first customers |
| Label | Design plus compliant mandatory information for your target market |
| Sales channel | Own shop, Amazon, clinic, coaching β determines packaging and price |
| Business status | Our services are directed exclusively at business customers (B2B) |
We work through audience, target effect, price point and market β free of charge.
30 minutes
Develop or select the formula, produce and approve a sample.
1β2 weeks
Design and mandatory information, claims reviewed for your market.
in parallel
Manufacturing, quality control, delivery β and your brand is live.
3β4 weeks
Every product on this page was developed, produced and filled at MB Labs β for clients who arrived with an idea and left with a brand.
In the first call you get an honest assessment of feasibility, cost and timeline β free and without obligation.
We use cookiesβ¦
