Homeβ€ΊStart your own supplement brand
Guide

Start your own supplement brand

What actually happens between a product idea and your first sellable batch β€” no marketing promises, real numbers and timelines.

Rather talk for 15 minutes first β†’
24 hto your quote
EUManufacturing
4Languages & markets
EURegulatory basis
Live production
Production at MB Labs
Manufacturing runs to these standards
GMPISO 9001ISO 22000HACCPHalal
Quality & standards in detail β†’

The honest starting point

Launching a supplement brand is technically easier than ever β€” and commercially harder. Production is accessible at small volumes, but the market is crowded. What decides success is rarely the formula alone; it is the combination of audience, positioning and repeatability.

The most common mistake at launch: too much money in the first batch, too little in distribution. Producing 5,000 jars before selling the first 100 ties up capital in a warehouse instead of growth. That is why our minimum order is deliberately low.

The second most common mistake: leaving labelling to the end. Health claims, maximum levels and mandatory information are strictly regulated in the EU. A printed label with a non-compliant statement is expensive waste.

What you need to start

Product ideaA clear target effect and a defined audience β€” not "some supplement"
FormulationYour own formula or a selection from existing, market-ready recipes
Starting quantityFlexible batch sizes β€” from a pilot run for market testing to full-scale production
LabelDesign plus compliant mandatory information for your target market
Sales channelOwn shop, Amazon, clinic, coaching β€” determines packaging and price
Business statusOur services are directed exclusively at business customers (B2B)

Five decisions that make the difference

  • Niche before breadth β€” a product for a clearly defined group sells better than an all-rounder for everyone. "Magnesium for shift workers" beats "magnesium".
  • Dose honestly β€” underdosed products do not work and generate no reorders. The second order decides your business, not the first.
  • Secure repeatability β€” check early whether your raw materials are reliably available. A formula you cannot repeat is not a brand.
  • Start small, learn fast β€” A pilot run costs you little and tells you more about your market than any survey.
  • Regulation before design β€” first establish what you may claim, then design. Not the other way around.
Capsule bottles under their own brand
Capsule bottles under their own brand

From first call to first batch

Sharpen the idea

We work through audience, target effect, price point and market β€” free of charge.

30 minutes

Formulation & sample

Develop or select the formula, produce and approve a sample.

Confirmed with your quote

Label & compliance

Design and mandatory information, claims reviewed for your market.

in parallel

Production & launch

Manufacturing, quality control, delivery β€” and your brand is live.

Confirmed with your quote

Frequently asked questions

How much capital do I need to start?
It depends on formulation, packaging and quantity. The entry point is far lower than with manufacturers enforcing rigid minimums. We give concrete numbers after the first call.
Do I need a registered business?
Yes. Our services are directed exclusively at entrepreneurs and legal entities (B2B). As the party placing the product on the market you also carry food law responsibility.
Can I start without my own formulation?
Yes. Many brands start with an existing, market-ready formula under their own name and develop an exclusive recipe later.
Who is liable for the labelling?
Legally the party placing the product on the market β€” that is you. We flag critical points and supply product documentation; the final check for your target market is yours.
What is a realistic timeline?
Lead times are confirmed with your quote and depend on dosage form, formulation and volume. We commit to a date before you sign β€” not after.

Brands built with us

Every product on this page was developed, produced and filled at MB Labs β€” for clients who arrived with an idea and left with a brand.

From capsules to stick packs
From capsules to stick packs
Fully labelled and packaged
Fully labelled and packaged
Gummies under their own brand
Gummies under their own brand
Instant drink in a stand-up pouch
Instant drink in a stand-up pouch
Request a quote

Two ways to your product

Either you want to know what your product costs β€” or you want the formulation developed properly first.

Track A Β· free

Binding quote within 24 hours

Send product, dosage form and target volume β€” you get price, a feasible batch size and a delivery date in writing.

Request a quote
Track B Β· €1,990

Formulation sprint

Formulation development, feasibility and labelling review, physical sample. Credited in full against your production order.

Book the sprint

Request a quote

Where are you right now? *

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Let’s run the numbers on your idea

In the first call you get an honest assessment of feasibility, cost and timeline β€” free and without obligation.

Book a call
From idea to brandFormulation, production, papers
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