The agency
Builds you a logo, branding and a shop for €20,000 to €40,000. But it has no formulation, no regulatory work, no production. In the end you own a beautiful shell and are still looking for a manufacturer.
Your supplement brand.
From our own plant.
Launch-ready in 8 weeks.
Product, brand, shop and your first batch, produced in our own EU facility. You do the marketing — which is exactly why it works.
Video · 2 min
● EU in-house production
Apply now
Two minutes · Reply the same working day · Nothing is for sale on this page
October cohort: 6 of 10 places taken
8 weeksto launch-ready
€1.7mrevenue from our own brands
EUour own production
max. 10founders per cohort
Brands that manufacture in our facility
You want to build a brand
Start a new brand
Product, brand, shop and first batch in eight weeks. This page is for you.
Go to the application You already have a brand with revenueExisting brand, new production
You do not need brand building, you need a manufacturer: costing within 24 hours, a sample before the batch.
Go to the production enquiryThis is where founders burn their budget before the first product exists
You have three usual options. Here is honestly what happens with each.
The online course
Explains for €2,000 to €10,000 how it works in theory. You still do everything yourself: formulation, finding a manufacturer, labelling, shop. Most never get past module four.
Off-the-shelf white label
Your label on a catalogue product that fifty other brands also sell. No formulation of your own, no difference, no reason to buy from you rather than from the cheapest.
The difference
We are not telling you how it is done. We have done it.
MB Labs is a contract manufacturer for supplements with its own facility in the EU. For our clients we produce brands you will find in shops and on Amazon today. Alongside that we built our own brands, took them past €1.7 million in revenue and sold one of them. So we do not only know how to make a product — we know how to build a brand someone will eventually want to buy.
€1.7mrevenue from our own brands
Severalown brands built
1 exitown brand sold
70+formulations developed
Eight weeks. Every week a result you can see.
You start with your cohort on the first of the month. From then there is a fixed calendar: every week you know what happens, what we deliver and what we need from you. Not an agency project that drags on indefinitely.
- W 1
Positioning
Kickoff with your cohort, then your personal strategy call: audience, promise, hero product.
- W 2–3
Formulation & design
Your own formulation is developed, your label and brand take shape. Two feedback rounds, fixed submission days.
- W 4–5
Approval & shop
You approve design and formulation. Your shop is built from our proven supplement template.
- W 6–7
Launch plan
Your plan for the first eight weeks after launch: what you post, offer and measure, and when. Your first batch enters production planning.
- W 8
Handover
All files, your shop, your costing, your batch in production. From here you sell. We produce the reorders.
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What you get
This is what you hold after eight weeks
- Positioning & strategy: audience, promise, pricing logic, your hero product
- Your own formulation: developed for your brand, with feasibility and labelling review
- Price and product architecture: bundles, course logic and subscription instead of a single tub — built on basket value and repeat purchase, so your marketing adds up
- Brand, label & packaging: design with two feedback rounds, print-ready
- Your shop: built from our supplement template, subscription-capable, compliance-prepared
- Launch plan: your concrete eight-week plan after the start
- First batch from our EU facility: costed, scheduled, produced under our quality control
- A named contact: status page, weekly update, milestone calls. You always know where your project stands.
What is deliberately not included: Ongoing marketing, ads management, content production. You do the selling, to the people you already reach. That is why we only take founders who can do that.
Who is behind it
„What bothered us is that in this market everyone earns from the founder before a single product exists. We turn it around: we build the product and the brand with you, and we earn in the long run from your brand running. If you do not reorder, we did a bad job. So we build in a way that makes you reorder.“
David Alizadeh · co-founder MB Labs · Biochemist & brand builder
We do not take everyone. That is the point.
A maximum of ten founders start each month. We turn down more applications than we accept — because the model only works if you can sell what we build together.
- The coach with a community. 20,000+ followers or a full client base. Your people already ask you for recommendations.
- The doctor, therapist or pharmacist. Patients who trust you — and the question of why someone else is earning on your recommendation.
- The shop owner. You have traffic and a customer list, and you want a category with real margin and repeat purchase.
- The entrepreneur with access. Capital plus a concrete distribution route you know personally.
All four share this: a realistic total budget from €25,000 and people they already reach today.
- You want to test on the side first, without real commitment
- You reach nobody and hope the product will sell itself
- You are looking for passive income without your own work
- You only want your logo on a finished catalogue product — our catalogue does that, more honestly and more cheaply
This is not a judgement about you. It is the wrong moment for this programme, and we would rather say so before your deposit than after.
What happens next, step by step
You apply
Two minutes, six fields. None of it is binding — it is only about whether a conversation makes sense.
2 minutesYou pick your slot
The calendar opens right after the application. You choose your own slot, we confirm the same working day.
Right afterThe decision call
30 to 40 minutes. We work through your case and tell you honestly whether we advise for or against. If it fits, you reserve your place.
Within 48 hoursWhat does your own supplement brand really cost?
The number courses and agencies only give you after the purchase. We give it before, because we do not want founders who run out of money halfway.
Your first batch
Marketing per month (first 6 months)
Are you selling to people you already reach?
Realistic total starting budget
—
Brand building, development, first batch, shop and six months of marketing, calculated with a reserve. No wishful thinking.
If this budget is workable for you, you are exactly the founder we take on.
Without existing reach you will need longer and more budget before the first revenue arrives. That is exactly why we turn applications down.
Works for me — go to the applicationWork it out for yourself
We name the exact range in the call, because it depends on what you bring. But you should know beforehand what you are comparing against.
Agency + manufacturer, separately
€30,000–50,000+
- Branding and shop from the agency, then you look for a manufacturer alone
- Two contacts who blame each other
- Formulation, labelling and production stay your risk
- Open-ended timeline, hourly rates keep running
Course + do it all yourself
€2,000–10,000 + 12 months
- Theory yes — but you organise formulation, manufacturer and shop alone
- You pay for beginner mistakes on MOQs, labelling and purchasing
- Most never launch
SuppLaunch by MB Labs
low five figures
- Product, brand, shop and first batch from one source — from the manufacturer itself
- Eight weeks with a fixed calendar and a delivery guarantee
- After that we handle reorders, you buy at manufacturer terms
- Built by a team that took its own brands past €1.7m and sold one
Before you ask
What does it cost?
The complete build with product, design, shop and first batch is in the five-figure range. We discuss the exact range in the call, because it depends on what you bring — and there we also clarify whether a smaller entry point makes more sense for you. For context: we allocate our facility capacity only to brands we believe can reach six-figure annual revenue. Nothing is for sale on this page.
Why you and not an agency?
An agency has to earn everything on your project, which is why it costs €20,000 to €40,000 — and at the end the product is still missing. We own the production and earn in the long run from your brand running and reordering. So we have the same incentive you do: that it sells.
Do I need to be good at marketing?
You need to reach people, yes. That is exactly why the application asks about your channel. You get the complete launch plan from us, but you will execute it yourself. Anyone promising to take marketing off your hands entirely is selling you a subscription to their agency hours.
Who owns the formulation and the brand?
The brand, the shop, the design and your customer data are yours. The details on the formulation, including exclusivity, are set out transparently in the contract before you sign. You see everything before you decide.
How soon can I start?
Every cohort starts on the first of the month. After the decision call you reserve your place in the next cohort with the deposit. Miss the cut-off and you start a month later. That is not a sales tactic, it is our production calendar.
What happens after launch?
Your brand runs, we produce the reorders. We get in touch before your batch runs low so you are never sold out. And if you ever want to sell: we have sold our own brand and we buy brands ourselves. Your brand is built from day one so it can become a sellable asset.
Application
Apply for the next cohort
Takes two minutes, is confidential and commits you to nothing. We get back to you the same working day.
Your details are used solely to review your application and are not passed on. Privacy
Not ready for a call yet? Feasibility check for €290, written assessment within five working days, fully credited. See the check
Not there yet? If budget or reach are still missing, that is not failure — it is the wrong moment for this programme. Start smaller: with a finished product from our catalogue under your label. Or just ask us your question directly, without a form.