For a small number of projects we go beyond contract manufacturing: product, production, brand, shop and growth are built together. We put in our part and share in the outcome.
Our own brand and client brands we manufacture. None of these is a Brand Venture project — the model is new.
Positioning, product strategy, one hero product and at most a second SKU. Formulation, packaging, brand, shop, pricing, launch plan. Deliberately not ten products — one product that works beats a range nobody knows.
Shop, content, ads, creators, email, tracking. You don’t have to be able to do everything yourself — but you stay the entrepreneur, not the client.
Once the product works: larger batches, better purchasing terms, more marketing, SKU 2 and 3. Production and reorders run with us — both sides already earn here.
Clean numbers, stable margins, returning customers, documented processes, a robust supply chain, several SKUs and as little dependence on you personally as possible. These are the same points a buyer checks later.
Stated openly, because you should know where our incentives sit:
| Setup fee | One-off, for the build work before launch. |
| Production margin | On every batch — as with any other client. |
| Growth fee | Only where we actually run growth operationally. |
| Equity | A share in the brand where we build substantially alongside you. |
The level depends on what each side brings. We name figures after the qualification call — blanket price tags would not be serious here.
We do not say we will sell your brand in two years. Nobody can commit to that — a sale depends on numbers, market and buyers. What we do commit to: we build the brand from day one so that it is scalable and potentially sellable. And we tell you early and clearly if a project does not hold up in our view.
In this model too: full ownership of every formulation developed together, complete specification and raw material list on handover, itemised costing instead of a bundled per-unit price.
Four questions decide whether a conversation makes sense. Everything confidential, nothing binding.
We come back within five business days — including when it isn’t a fit.
Then this is the wrong route — we also review direct acquisition.
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