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Exit by MB Labs

Want to sell your supplement brand?

Exit is our marketplace for supplement brands only. You list anonymously and we put the listing in front of buyers who buy in exactly this category — manufacturers, distributors, brand operators, investors. If your brand fits, you get an honest valuation range within five business days.

Rather talk for 15 minutes first →
5 daysto valuation range
100 %confidential
By agreementfee on close
EU / UK / GCCmarkets
Example Shopify dashboard of a supplement brand: sessions, total sales, orders and conversion rate
Example dashboard of a supplement brand, Jan–Jun 2025. These are exactly the figures we look at: revenue, orders, conversion, repeat rate.
Exit by MB Labs

A marketplace for supplement brands only

Exit is our own marketplace. On one side, listings from supplement brands. On the other, buyers who buy in exactly this category: manufacturers, distributors, operators of existing brands and investors. Because we manufacture ourselves, we know both sides. Your listing does not end up in a portal for everything — it goes where supplement brands are actually bought.

8listings currently on Exit
5of them sold
2.0 – 2.6×range of multiples achieved
€1,995,000volume of closed sales
Filter
Nootropics & focus
Sold
Revenue 12 mo.€2,400,000
Gross margin58 %
Repeat rate41 %
Main channelOwn shop
Sale price€1,000,000≈ 2.4× annual profit
Protein & shakes
Listed
Revenue 12 mo.€1,600,000
Gross margin44 %
Repeat rate36 %
Main channelMultiple channels
Asking price€620,000 – 740,000≈ 2.1× annual profit
Sports nutrition
Sold
Revenue 12 mo.€1,100,000
Gross margin49 %
Repeat rate38 %
Main channelAmazon
Sale price€420,000≈ 2.2× annual profit
Collagen & beauty
Sold
Revenue 12 mo.€780,000
Gross margin62 %
Repeat rate47 %
Main channelOwn shop
Sale price€300,000≈ 2.6× annual profit

Your listing here

Category, revenue band, channels — that is all we need to create your listing.

Create listing
Immunity & micronutrients
Listed
Revenue 12 mo.€540,000
Gross margin55 %
Repeat rate33 %
Main channelOwn shop
Asking price€210,000 – 260,000≈ 2.3× annual profit
Vitamins & basics
Sold
Revenue 12 mo.€420,000
Gross margin51 %
Repeat rate29 %
Main channelRetail
Sale price€180,000≈ 2.0× annual profit
Adaptogens
Listed
Revenue 12 mo.€310,000
Gross margin60 %
Repeat rate44 %
Main channelOwn shop
Asking price€115,000 – 145,000≈ 2.5× annual profit
Gummies
Sold
Revenue 12 mo.€260,000
Gross margin46 %
Repeat rate31 %
Main channelAmazon
Sale price€95,000≈ 1.9× annual profit

Anonymised listings. Brand, product and shop names are shared only after a mutual non-disclosure agreement — in both directions. The figures shown are rounded ranges from closed and live listings and are no benchmark for your brand. The curves are schematic.

How selling through Exit works

01

Create the listing

You fill in eight fields. We check category, revenue band and channels and build an anonymised listing from them — no name, no shop link.

02

Valuation range

You get a range with the assumptions behind it: contribution margin, repeat rate, channel dependency, how reproducible the formula is. No number without a reason.

03

Buyers come forward

Matching buyers from our network see the listing. Anyone seriously interested signs an NDA first — only then is a name disclosed.

04

Close and handover

Due diligence, contract, handover of formula, supply chain, shop and customer data. We run the process as the platform — buyer and seller close with each other.

Who is on the buyer side

Manufacturers taking a brand into their own productionOperators of existing supplement brands widening their rangeRetailers and distributors with access to retail or pharmacyInvestors and holdings focused on consumer brandsFounders buying a second brand instead of starting from zero

Brands we built and sold

Three of our own projects. Build-up, production and sale were ours — exactly the perspective we assess your brand from.

BrandBuild timeSale price
MindabolicsMindabolics1.5 years€180,000
BiokompaktBiokompakt4 months€40,000
IgnitrIgnitr5 months€35,000

Realised sale prices of our own brands. They are not a benchmark for your brand — value depends on revenue, margin, repeat rate and channel dependency.

What a listing on Exit needs

RevenueFrom roughly €150,000 per year, evidenced over at least 12 months
CategorySupplements, sports nutrition, functional food, beauty from within
ChannelsOwn shop, Amazon, retail or a mix — all workable
MarginHealthy contribution margin, not a brand that survives on discounts
ConditionReturning customers, a working formulation, compliant labelling
SituationYou want out, you’re out of time, or scaling is stuck at production

What we don’t list on Exit

Create listing

Eight fields. Everything confidential, nothing binding — it is only about whether a listing and a conversation make sense.

Your details are used solely to assess your enquiry and are not shared.

Frequently asked questions

What is my brand worth?
That can only be answered seriously once we know contribution margin, repeat rate and channel dependence. Revenue alone is the weakest indicator. We give you a range with the assumptions behind it, rather than a number with no reasoning.
Is this confidential?
Yes. Your listing sits on Exit anonymously — no brand, product or shop name. Names only go to buyers who have signed an NDA first, in both directions.
Do I have to disclose figures before we talk?
No. For the listing and the valuation range, revenue band, category and channels are enough. Detailed figures only once a buyer gets concrete and the NDA is in place.
What if I only want to sell part of it?
Also possible. Some founders want out operationally but stay invested — that can be noted in the listing.
Does this work if I manufacture elsewhere?
Yes. Where you produced until now is not a disqualifier.
What happens to my team?
That is settled with the buyer case by case. Buyers who only want to shut a brand down are not admitted to Exit.

Prefer to talk anonymously first?

Message us on WhatsApp, no name and no figures. We’ll tell you upfront whether a conversation is worth it.

Book a call
Sell your brandConfidential, no obligation
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